On 4 June 2010, Reverse the Effect, brisbanetimes.com.au, Channel 9, 4BC Radio and Ford Australia, teamed up to offer Queensland motorists the opportunity to win a brand new Ford Fiesta ECOnetic - Australia's most fuel-efficient car¹ valued at over $26,000*.

The competition was launched to raise awareness about how motorists can help drive environmental action in Queensland through Reverse the Effect.

For only $59 a year, Queenslanders can now fully offset the greenhouse gas emissions from their family sedan under a new Bligh Government program.

Climate Change and Sustainability Minister Kate Jones and Transport Minister Rachel Nolan today launched the 'Reverse the Effect' program during the Queensland Climate Change Summit at Parliament House.

Reverse the Effect is brought to you by Ecofund Queensland.

Ecofund Queensland is a new initiative set up to champion environmental outcomes in Queensland through innovative carbon reduction and environmental projects. These projects support the Queensland Government's target of expanding protected natural areas and national parks in Queensland to 20 million hectares by 2020.